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Buying Abandoned Websites
Tom Antion
I've been getting quite a few questions about the technique I mentioned on
the ButtCamp TeleSeminar 2008 about purchasing abandoned websites which you
found by searching for old copyright notices.
The first thing I'd like to mention about this is that this is a good
technique to try to find websites you can buy cheaply that have some established
incoming links. These sites also have an advantage of being up and running
continuously which gives you a "longevity" boost in most search engines.
Finding a site that has been abandoned and purchasing it is not a guaranteed
deal. You have to first locate one and then you must locate the owner and land a
deal. It's somewhat like searching through flea markets to find a certain
antique lamp you like. You might do quite a bit of searching to locate just the
right lamp and then you still have to negotiate a deal on the purchase of the
lamp.
Another thing to keep in mind is that there might be something inherently
wrong with the abandoned site you've located. Maybe the old owner did some nasty
search engine tricks and got caught. The tricks weren't bad enough to get the
site banned altogether or you wouldn't have found it in the first place, but the
tricks were bad enough that the search engine is making sure that site doesn't
get a high ranking. The best way to determine that is to simply talk to the
owner and get a feel for why they abandoned the site.
So how do you find the abandoned sites using the copyright notice method?
Almost all sites have copyright notices usually located at the bottom. If you
search for a site that has an old copyright, it could mean two things. 1.)You
found a possible abandoned site or 2.)the owner of the site has simply been lax
in keeping up with the copyright notice. (I've been guilty of that myself)
To search for abandoned sites type in the search box at Google or whatever
search engine you are using the following:
"copyright 2000" + [your keyword]
You can also copy the "©" symbol from the bottom of a website and try it this
way:
"copyright © 2000" + [your keyword]
Don't forget to put quotation marks around the "copyright © 2000" phrase and
to try different years.
Here's an example
I searched for
After sifting through many "2000-2008" copyrights I came across this site:
http://www.southbark.com/
The site looks updated to me, so it might be like number 2 above. The owner just
never got around to changing the copyright. A simple call to the owner would
tell me if that was true or not.
Here's a blog that the last posting was October of 2005
http://dogtrainingsite.blogspot.com/
Here's a guide "horse" site last updated in 2005 (keep in mind I did not
spend lots of time looking closely at these sites to see if there was evidence
of recent updating)
http://www.guidehorse.org/
http://www.wagntrain.com/AboutUs.htm Last updated 2006
http://www.silver-dog.com/ Dumb music playing
http://www.threedevilskennel.com/ Last updated 2000
http://www.friendlyfido.com/ Last updated 2005
For this article, I limited myself to the first 100 sites that came up on
Google under the keyword phrase "dog training". As I went through the later
pages I found less and less professional looking sites many of which looked
homemade. This can be a bonanza for you because homemade looking sites are more
likely to have been started on a whim with no budget and then abandoned. So,I
would keep looking as long as you can stand it.
After you locate your hot list, you could do a link popularity test at
http://www.LinkPopularity.com to see if the site has any number of incoming
links. Remember that's part of the reason to try to buy the site in the first
place. . . When you buy the site you also buy the incoming links.
Start contacting the site owners either through contact information on the
site or by doing a "who is" looking at some place like
http://www.whois.sc
Well, that's the method. Yes, I know it's time consuming and tedious, but you
could uncover some real gems that you can pick up for a song.
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